Institute for Career Transitions
Institute for Career Transitions
My Role: Lead UX/UI Designer
Toolkit: Figma, Notion, Adobe Creative Suite, Trello
Duration: 8 Weeks
The Institute for Career Transitions (ICT) is a not-for-profit organization with a goal to help those going through career transitions.
PROBLEM
PROBLEM
PROBLEM
The current website has usability issues that make it difficult for users to find and understand available resources. The layout is cluttered and confusing, leading to frustration and decreased engagement.
In this project, I redesigned the website's information architecture and proposed additional features to create a more intuitive, efficient, and user-centered layout.
The current website has usability issues that make it difficult for users to find and understand available resources. The layout is cluttered and confusing, leading to frustration and decreased engagement.
In this project, I redesigned the website's information architecture and proposed additional features to create a more intuitive, efficient, and user-centered layout.
The current website has usability issues that make it difficult for users to find and understand available resources. The layout is cluttered and confusing, leading to frustration and decreased engagement.
In this project, I redesigned the website's information architecture and proposed additional features to create a more intuitive, efficient, and user-centered layout.
PROCESS
PROCESS
PROCESS
UNDERSTAND OUR USERS
UNDERSTAND OUR USERS
UNDERSTAND OUR USERS
RESEARCH
After conducting user interviews with our most frequent users, these were the key insights:
INSIGHT 1️⃣: Low User Engagement 🕚
INSIGHT 1️⃣: Low User Engagement 🕚
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
Users would enter on average 2-3 diary entries before abandoning the app.
User retention is crucial for success.
Users are discouraged to explore the app, leading to missed opportunity for deeper interactions.
"Reading the descriptions make it more difficult to understand."
"The wording is too long and not straightforward."
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
INSIGHT 2️⃣ Unclear Navigation Structure🔍
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
Difficult for users to find key features.
Labels and instructions are misleading.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
INSIGHT 3️⃣: Limited Personalization 🎨
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
Limited options for activity and mood inputs.
Community section has no additional value compared to leading social media apps.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
PROBLEM
HOW CAN WE BRING MORE VALUE TO THE USERS
THEMATIC ANALYSIS
First, we identified common patterns and mapped them out based on user flow. After organizing the feedback, we further examined any issues and their impact on the user experience.
INSIGHT 1️⃣: Low User Engagement 🕚
INSIGHT 1️⃣: Low User Engagement 🕚
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
Users would enter on average 2-3 diary entries before abandoning the app.
User retention is crucial for success.
Users are discouraged to explore the app, leading to missed opportunity for deeper interactions.
"Reading the descriptions make it more difficult to understand."
"The wording is too long and not straightforward."
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
INSIGHT 2️⃣ Unclear Navigation Structure🔍
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
Difficult for users to find key features.
Labels and instructions are misleading.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
INSIGHT 3️⃣: Limited Personalization 🎨
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
Limited options for activity and mood inputs.
Community section has no additional value compared to leading social media apps.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
RECONSTRUCT INFORMATION ARCHITECTURE
There were recurring issues with the app's navigation. By creating a new site map we could determine what features would be best and where to implement them based on design trends, user familiarity, and efficiency.
MAIN CHANGES
MAIN CHANGES
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
Eliminate Home Page
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
The information on the homepage was repetitive of other features
Simplify task navigation
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
Separated Insights and Calendar Page
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
Create more breathing room for each feature
Less likely to be overwhelmed by information or options
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
Create Diary Entry Button on Bottom Nav Bar
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
The main feature of the app is to make diary entries
Should be clear and accessible to users
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
MAIN CHANGES
MAIN CHANGES
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
SOLUTION
5 user usability tests with the current website revealed key insights on the ICT platform.
(PROBLEMS)
COMMON PAIN POINTS
USER JOURNEY MAPS
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
Creating user journey maps help illustrate user flows, but also evaluating the touch points throughout the experience.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
User 1: Seeks Information on ICT
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.
(USER-CENTRIC DESIGN)
❓ Confusing Content
"Reading the descriptions make it more difficult to understand."
"The wording is too long and not straightforward."
😕 Poor Layout
"It takes too long to find what I need."
"Some links don't take me where I think it does."
😞 Not Engaging
"It feels disorganized, and makes me want to close the tab."
"The wording is too long and not straightforward."
To better understand the steps user take and the challenges they encounter I created two different journey maps for different users.
(USER NEEDS)
USER JOURNEY MAPS
