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CONFIG 2024

CONFIG 2024

My Role: Lead UX/UI Designer

Toolkit: Figma, Notion, Adobe Creative Suite, Trello

Duration: 8 Weeks

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OVERVIEW

In my web design journey, I've cultivated a systematic and strategic approach that revolves around innovation, user-centric design, and effective problem-solving. I believe in meticulous planning and execution, with a focus on creating visually captivating and highly functional websites.

In my web design journey, I've cultivated a systematic and strategic approach that revolves around innovation, user-centric design, and effective problem-solving. I believe in meticulous planning and execution, with a focus on creating visually captivating and highly functional websites.

In my web design journey, I've cultivated a systematic and strategic approach that revolves around innovation, user-centric design, and effective problem-solving. I believe in meticulous planning and execution, with a focus on creating visually captivating and highly functional websites.

My vision is to set new standards in web design by embracing cutting-edge technologies and design trends. I am committed to pushing the boundaries of creativity to ensure that each project I undertake reflects the latest industry innovations.

My vision is to set new standards in web design by embracing cutting-edge technologies and design trends. I am committed to pushing the boundaries of creativity to ensure that each project I undertake reflects the latest industry innovations.

My vision is to set new standards in web design by embracing cutting-edge technologies and design trends. I am committed to pushing the boundaries of creativity to ensure that each project I undertake reflects the latest industry innovations.

RESEARCH

After conducting user interviews with our most frequent users, these were the key insights:

INSIGHT 1️⃣: Low User Engagement 🕚

INSIGHT 1️⃣: Low User Engagement 🕚

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

  • Users would enter on average 2-3 diary entries before abandoning the app.

  • User retention is crucial for success.

  • Users are discouraged to explore the app, leading to missed opportunity for deeper interactions.

  • "Reading the descriptions make it more difficult to understand."

  • "The wording is too long and not straightforward."

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

INSIGHT 2️⃣ Unclear Navigation Structure🔍

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

  • Difficult for users to find key features.

  • Labels and instructions are misleading.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

INSIGHT 3️⃣: Limited Personalization 🎨

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

  • Limited options for activity and mood inputs.

  • Community section has no additional value compared to leading social media apps.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

PROBLEM

HOW CAN WE BRING MORE VALUE TO THE USERS

THEMATIC ANALYSIS

First, we identified common patterns and mapped them out based on user flow. After organizing the feedback, we further examined any issues and their impact on the user experience.

INSIGHT 1️⃣: Low User Engagement 🕚

INSIGHT 1️⃣: Low User Engagement 🕚

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

  • Users would enter on average 2-3 diary entries before abandoning the app.

  • User retention is crucial for success.

  • Users are discouraged to explore the app, leading to missed opportunity for deeper interactions.

  • "Reading the descriptions make it more difficult to understand."

  • "The wording is too long and not straightforward."

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

INSIGHT 2️⃣ Unclear Navigation Structure🔍

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

  • Difficult for users to find key features.

  • Labels and instructions are misleading.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

INSIGHT 3️⃣: Limited Personalization 🎨

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

  • Limited options for activity and mood inputs.

  • Community section has no additional value compared to leading social media apps.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

RECONSTRUCT INFORMATION ARCHITECTURE

There were recurring issues with the app's navigation. By creating a new site map we could determine what features would be best and where to implement them based on design trends, user familiarity, and efficiency.

MAIN CHANGES

MAIN CHANGES

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

  1. Eliminate Home Page

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

  • The information on the homepage was repetitive of other features

  • Simplify task navigation

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

  1. Separated Insights and Calendar Page

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

  • Create more breathing room for each feature

  • Less likely to be overwhelmed by information or options

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

  1. Create Diary Entry Button on Bottom Nav Bar

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

  • The main feature of the app is to make diary entries

  • Should be clear and accessible to users

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

MAIN CHANGES

MAIN CHANGES

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

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SOLUTION

Before embarking on any project, I conduct in-depth research to identify the unique challenges and opportunities presented. This process allows me to tailor my solutions to your specific needs, ensuring that the end result is nothing short of exceptional.

(PROBLEMS)

Web design, for me, is not just about aesthetics; it's about resolving complex problems. I relish the opportunity to take on challenges and find innovative solutions that not only meet but exceed your expectations.

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USER JOURNEY MAPS

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

Creating user journey maps help illustrate user flows, but also evaluating the touch points throughout the experience.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

User 1: Seeks Information on ICT

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

At Agencia, our strength lies in our diverse and talented team. Meet the creative minds behind our success, each bringing unique skills and perspectives to redefine digital excellence.

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(USER-CENTRIC DESIGN)

The cornerstone of my approach is my unwavering commitment to understanding the needs of my users. I prioritize user-centric design, making certain that my websites provide a seamless, intuitive, and memorable experience from the moment visitors land on my site.

(USER NEEDS)

I'm dedicated to addressing the diverse needs of your audience, ensuring that my designs engage, inform, and inspire. By focusing on user needs, I create websites that stand out as highly functional, purposeful, and enjoyable to interact with.

Every project I take on is a testament to my systematic, innovative, and problem-solving approach. My designs reflect my vision for digital excellence and my commitment to delivering results that surpass expectations. Explore my portfolio to witness how I translate my approach into impactful, user-centered web solutions.

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